Archive for Promoting Your Business
Communicating with Your Email Subscribers
Posted by: | CommentsSo if you’ve been following along, you know that building an email subscriber list is a critical element of any internet marketing venture. But although many marketers focus heavily on building a base of subscribers, they don’t understand what to do with that list once it has been created.
Some marketers assume that, because subscribers have opted in, they will be receptive to endless sales pitches. This is one of the most common email marketing mistakes, but it is also one that will quickly erode your credibility. Turning every email into a product pitch will do nothing but drive your “unsubscribe” rate through the roof. What good is spending hours every day building your email list if you’re losing subscribers as fast as you’re gaining new ones?
Are You Using Twitter to Promote Your Business?
Posted by: | CommentsIf you’ve been marketing online for any time at all, you’ve undoubtedly heard of Twitter. Even those who are less than internet savvy have heard of this site, which reigns as the current Kung-Fu master of social media applications. Millions of folks spend their days writing 140-character-or-less posts, called “Tweets”, to tell the world what’s on their minds.
As it turns out, Twitter is also an excellent marketing tool. Businesses ranging from Kansas based iThemes to large corporations like Ford and Morningstar Farms are using Twitter to engage potential customers, build brand loyalty, and increase their demographic reach.
5 Strategies for Successful Article Marketing
Posted by: | CommentsWhen you decided to build an online presence for your business, you may have learned that article marketing is an effective way to gain visibility and drive traffic to your website or blog. Hundreds of thousands of internet marketers use article directories to gain interest and grow their businesses every day. But not every article marketing strategy is created the same.
The vast majority of marketing articles just end up taking up virtual space, with no real business building power behind them. That’s because most article marketers don’t develop solid strategies before they start posting to article directories. Without a strategic approach, you can end up wasting valuable hours that you could be spending on other, more effective tasks.
Does Your Content Reach Your Target Audience?
Posted by: | CommentsSo you’ve spent hours researching keywords to drive traffic to your website or blog, and you’ve made sure to use those keywords in your content. If everything has gone according to plan, you’re getting some good search engine rankings for your keywords, and visitors are starting to show up on your site.
But does your content really speak to your audience?
Let’s forget about SEO for a minute. Your visitors don’t really care how well you’ve optimized your content for search engine spiders. What they care about is getting what they came for – useful content they can use to improve some aspect of their lives.
