Last time, we looked at the importance of building an email list for promoting your business online. Today, let’s look at some ways you can encourage your website or blog visitors to join your mailing list.

It’s easy to assume that, just because you provide an opt in form on your site, visitors will be eager to join your mailing list. Unfortunately, it’s not quite that simple. After all, many people receive hundreds of emails every day, and they know that opting in to your list will add even more emails for them to wade through.