Last time, I wrote about how creating a great first impression is essential to building an audience for your blog. Today, let’s look at one of the easiest ways to create trust among your readers – a professional design.
In years past, creating a professional blog design required internet marketers to hire a professional. This was often a costly and laborious endeavor – most good blog designers charge $1000 or more for a unique design. Then, there’s the problem of going through several “drafts” to obtain the look and feel you need to attract readers and keep them coming back.
You may not realize it, but when a visitor lands on your site, she will make up her mind about your company within the first thirty seconds – usually even sooner. That doesn’t give you much time to make a great impression.
Your site has a very short window of opportunity to work its magic – to establish credibility, build interest, and present an indispensable solution to a problem – in less time than it takes to change a light bulb. If all of the elements aren’t there (in the right combination), you will lose sales.
Building your online business requires you to wear a dozen or so different hats – you’re responsible for maintaining your websites and blogs, building relationships with potential customers, and providing back end service to keep your buyers happy. It can all be a bit difficult to juggle… but when you add content creation, programming, and design to the mix, building an internet business can be downright overwhelming.
For many internet marketers, there comes a point when they must consider outsourcing some of their tasks. Usually, this involves hiring freelancers to handle website creation and design, content, and administrative functions.
So if you’ve been following along, you know that building an email subscriber list is a critical element of any internet marketing venture. But although many marketers focus heavily on building a base of subscribers, they don’t understand what to do with that list once it has been created.
Some marketers assume that, because subscribers have opted in, they will be receptive to endless sales pitches. This is one of the most common email marketing mistakes, but it is also one that will quickly erode your credibility. Turning every email into a product pitch will do nothing but drive your “unsubscribe” rate through the roof. What good is spending hours every day building your email list if you’re losing subscribers as fast as you’re gaining new ones?
Last time, we looked at the importance of building an email list for promoting your business online. Today, let’s look at some ways you can encourage your website or blog visitors to join your mailing list.
It’s easy to assume that, just because you provide an opt in form on your site, visitors will be eager to join your mailing list. Unfortunately, it’s not quite that simple. After all, many people receive hundreds of emails every day, and they know that opting in to your list will add even more emails for them to wade through.
Envision this: You’ve just landed on a site that offers the kind of information and products you are looking for. The content is engaging and informative, and you noticed several products on the site that you’d like to buy.
Suddenly, the phone rings. It’s your boss, and he wants to call an emergency meeting. You drop everything, grab your laptop, and head off to the meeting… you’ll just have to come back to the site afterward.
When entrepreneurs start new businesses, one of the most common tactics they use to make sales is underpricing the competition. This is especially common for internet marketers – since there are potentially thousands of competitors in any given niche market, the temptation to compete on price can be quite compelling.
Although this strategy may generate short term sales, it can make running a business very difficult. The most obvious reason for this is that you will realize smaller profits from each sale, so you will have to sell more products or services to generate a sufficient income.
If you’re like most internet marketers, one of the greatest challenges you face on a daily basis is getting traffic to your website or blog. The days of “build it and they will come” are most certainly over – no matter what niche market you are targeting, there are likely thousands of other marketers vying for the same traffic.
Here are 5 quick ways to get traffic to your website or blog without blowing your online advertising budget:
5 Wordpress Plugins for Increased Page Views
By admin · Comments (15)If you’re using a blog as a means to make money online, you can earn a substantial income from direct advertising. While income from direct adverting probably won’t amount to a full time income (although it does for some internet marketers), it’s nice to have a “set it and forget it” income stream from the paid ads on your blog.
Potential advertisers will look at, in part, the number of daily page views your blog receives. This will determine whether they want to advertise on your blog, and how much they are willing to pay. More page views makes your blog more valuable to advertisers. And the best way to increase page views is to keep visitors engaged, compelling them to read more of your posts and pages.